Customer Service: The Art of Listening and Engagement Through Social Media by Brian Solis and co-authored by Becky CarrollEngaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.
Free eBook: The 6 Laws of Customer Experience
-- The Fundamental Truths That Define How Organizations Treat Customers. Authored by Bruce Temkin, the book consists only of 11 pages, so it is given away for free (in PDF format). Spread the word!
ManagementHelp.Org provides free articles on customer service. Increasing competition (whether for profit or non-profit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service.
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